![]() ![]() “We were trying at best to find information on agencies in any capacity, but finding ones that had experience working with community banks and reaching rural markets was its own challenge.”Īfter interviewing three agencies in the St. “We are a small bank in an extremely rural market,” says Ramsey, whose bank is based in Houston, Missouri. Two years ago, Cynthia Ramsey, brand manager for Progressive Ozark Bank, was tasked with finding an agency that could support the bank’s ideas about digital advertising. With the advent of online and mobile banking, banks big and small are increasingly relying on consulting and marketing firms to support their efforts. By Karen Epper Hoffman Banks have long aimed to reach outside themselves to engage prospective customers.
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